AIM
To become a melting pot where cultural celebration, economic growth, creative economy, innovation, and global connectivity converge. Hence, we intend to utilize the platform to produce documentaries, movies, TV and web series that tell true, original African stories that will be premiered across the world.
TARGET
- Audience Engagement: Engaging a diverse audience, both locally and globally, to partake in and appreciate the richness of African arts and culture through various mediums such as Music, Dance, Arts, Fashion, and Food.
- Cultural Promotion: Promoting African arts and culture as a central idea by presenting them in a customized fiesta that encapsulates the essence of African heritage, particularly through a Nollywood-inspired lens.
- Market Expansion: Attracting sponsors, investors, and global partners interested in supporting and aligning with the mission of celebrating and showcasing African culture through the festival platform.
- Innovation and Collaboration: Fostering innovation and collaboration within the creative sphere by providing a platform for artists, artisans, and creatives to showcase their talents, collaborate, and contribute to the broader cultural landscape.
- Economic Impact: Contributing to the economic growth and development of the region by highlighting the economic potential of the creative arts sector and creating opportunities for local businesses, artists, and entrepreneurs.
The festival aims to be a melting pot where cultural celebration, economic growth, creative innovation, and global connectivity converge.
